Sunday, December 13, 2009
Ambassadors and helping hands.
Almost exactly a year ago, I wrote an article about the new skatepark that opened in Wilmington, California. The park was created as a joint venture between the City of Los Angeles and Maxwell Billieon, an entertainment executive. There seemed to have been some complaints about the way the park was designed, which is fine. But I made the case that if you live in Wilmington, one the top five most dangerous communities in the city of Los Angeles (which is saying quite a lot), you wouldn't give a damn if the bench at your skatepark was a little off. This year I went back for an even put on by Max Billieon, with the help of HOT 106,Element, Jarritos, various artists and DJs and, most importantly, X Games champ Jake Brown. The event was in celebration of the park and in honor of everyone involved in getting the project going (ESPN was even given an award). The event also served as a ceremony for the soon-to-be-re-opened Wilmington Teen Center that will provide art and photography classes for kids in the community. The skatepark has been a positive point of development for this often neglected community. One year later, more and more kids are reaping the benefits. Take a look at the video below to hear Jake Brown and Max Billieon talk about their involvement and learn how one skatepark has greatly changed a community.
“When making the Nike SB/Skate Mental apparel, the collection took on this outdoor vibe. So when it was time to do the ads I figured we could go somewhere and camp and relax—use the stuff how it was intended. So my friend offered his family cabin in Clear Lake, California. The week before I made sure we had what we needed (BB Guns, ammo, decoy animals, fog machines, etc.). We rented some vans and hit the road. Nothing was over-organized and I just wanted everybody to just have fun, no pressure. Of course I had to make sure I got all the photos I needed for the ads, but besides that it was pretty loose. So I hope everything translates well enough to get the vibe I was going for. Besides having to hear me ramble and see my face, hopefully you’ll enjoy the outcome.”—Brad Staba
Go to here to check out the Nike SB x Skate Mental Apparel Collection and the Skate Mental Dunk High Premium, available now at Nike SB dealers worldwide.